Comprehensive Account-Based Marketing (ABM)
Whether you need creative assets and content or a full ABM workflow, we have you covered with full-funnel marketing strategies that have been tested and proven through our work with B2B clients since 1999. Targeted messaging focuses on high value accounts who require more than a broad net approach. These accounts require a personalized touch campaign that speaks to their specific pain and offers a responsive design. This is the goal of account-based marketing strategies.
Past “Do No Harm” approaches attempted to err on the side of caution, but they don’t make the sale. ABM focuses on winning high value clients through an approach that delivers effective and worthwhile content that aligns with specific target needs, without sending irrelevant and even confusing marketing messages.
Account-Based Marketing Benefits
Account-based marketing strategies require different tools and processes than standard “spray and pray” email blasts. While those may work well when lots of leads are needed, an ABM strategy must focus on quality, value, and even qualifying of the lead.
Personalized lead nurture campaigns, targeted landing pages, testing, and lead scoring all lead to better qualified lead pools from which sales teams can reach out more effectively. With account-based marketing, automation and human engagement work together to shorten sales cycles, increase effectiveness, and provide a better customer experience, all resulting in increased profitability.
Specific client list segmentation means prospects and customers get only the most relevant and timely information to move them through the sales cycle with personalized messages to create a high touch, high value relationship.
Account-Based Marketing Solutions
Our account-based marketing solutions include:
- Developing a full ABM Strategy
- Define and/or discover targets, account tiers, and avatars
- Lead development
- List management
- Design and Implement Social Media Advertising
- Online Advertising (PPC, Adwords, Retargeting)
- Email Communications
- Direct Mail Strategies
- Outbound Marketing
- Creative Asset and Content Development
- Content Syndication
- Technology recommendations
Our full-funnel marketing methodology supports a full range of ABM strategies to meet your goals and can be used as a comprehensive solution, an interim plan to get things in place, or to support existing staff with short term projects or additional insight.
Our Account-Based Marketing Services:
- Create and initiate email campaigns
- Manage multiple target accounts
- Create and manage content assets
- Create, test, and measure email sales communications
- Create, test, and measure direct mail campaigns
- Develop targeted search engine ad campaigns
- Implement social media ad campaigns
- Graphic design
- Interim asset creation and management