SmartSearch Marketing developed a franchise digital marketing scorecard to help multi-location businesses investigate the effectiveness of their online marketing program

SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized franchise operations, today announced the release of a franchise digital marketing scorecard. The scorecard is available to all multi-location businesses interested in investigating the effectiveness of their online marketing program.

“Digital marketing presents unique challenges for franchise and multi-location businesses,” said Patricia Hursh, vice president of client delivery at SmartSearch Marketing. “Measuring the overall effectiveness of a franchise brand is one component, making sure each location experiences maximum digital exposure is another. At SmartSearch Marketing, we know what it takes to execute a successful digital marketing program for franchise and multi-location businesses.”

The franchise digital marketing audit evaluates local landing pages, local listings, and local customer reviews. All three components are important to assess the effectiveness of a multi-location digital marketing program. The franchise digital marketing scorecard includes:

  • Local Landing Page ScoreDo local webpages contain all the information that a prospective customer would need to take action? Are the pages optimized for local searches?
  • Local listing score –┬áIs the local listing accurate and complete for Google Local? Is the franchise Yelp page accurate and complete?
  • Customer Review Score – How are local business reviews and responses handled?

Contact SmartSearch Marketing and find out if you’re eligible for a complimentary Franchise Digital Marketing Scorecard, /franchise-digital-marketing-scorecard.

Since 1999, SmartSearch Marketing has helped B2B technology companies with complex sales cycles to improve their lead generation results. The company creates a custom program for each client, designed to fit each step of the sales cycle. SmartSearch Marketing ensures that messaging and marketing assets match buyer needs at every stage.

For more information about SmartSearch Marketing products and services, visit

About SmartSearch Marketing

SmartSearch Marketing has been in business since 1999, specializing in search marketing solutions for medium to large sized B2B companies. Agency value comes from extraordinary service, strategic leadership, and deep technical expertise in search engine optimization (SEO), paid search advertising, and conversion improvement. SmartSearch Marketing consists of a team of highly skilled digital marketing experts. SmartSearch enables clients to attract, engage and convert prospects across the entire buying lifecycle.

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SOURCE SmartSearch Marketing

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