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Lead Generation Website Audit Scorecard

Landing pages are given a 1 – 5 score based on industry best practices related to lead generation website usability and conversion. Specifically, we assess:

  • Content. Is it apparent what the page is about and what you want prospects to do?  Is the copy clear and concise? Are images effective?
  • Engagement. Are the messages and calls-to-action engaging, compelling and unique? Is the benefit obvious?
  • Conversion. Is there a clear, easy path to conversion? Is the registration form (or action) easy to find and complete? Is the post-conversion experience helpful?