At the end of February, Google made a significant change in the way ads are displayed in desktop search results. Basically, text ads will no longer be served on the right side of the results page. Learn more about how this change will likely impact paid and organic search results.
As social media ad platforms gain strength, B2B marketers are testing ad campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram. SmartSearch Marketing recently utilized LinkedIn PPC campaigns to support our agency's lead generation program. Here are 5 "lessons learned" - apply them to your social programs.
Too many B2B companies are slow to adopt mobile marketing strategies, and this could have serious negative implications on their ultimate business success. Here are three critical reasons B2B marketers need to engage in mobile marketing best practices... now.