Fall 2014
  SEO Strategy: Why Use Structured Data?
With the semantic web quickly evolving, adopting semantic markup and integrating structured data into your optimization strategy is imperative, and should be part of your 2014 project plan. Learn how to ensure search engines comprehend the markup on your pages to use this information to make a rich snippet.       
  B2B Landing Pages
This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key takeaways that I came away with from the event - for you to implement today for better landing page results.

 What We Learned >
  Google Local Search
On June 11, The Google Local Search team released the biggest Google Local update, ever - an estimated 99.5% of locations were affected by this roll out. This update is focused on making it easier for the small business owner to manage multiple Google products easily and in one portal.
       Read the full article >               

 Meet Aaron Slusky
  Senior Paid Search Specialist

Aaron Slusky is a Senior PPC Specialist, whose passion for search marketing began in 2003 when hired by a start-up company that relied heavily on online marketing. This allowed Aaron to gain valuable knowledge of SEO and PPC when the search industry was still very young. Today he has over 10 years experience, and a proven track record successfully serving clients in the Search Marketing arena.


SmartSearch B2B 
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