The Anatomy of a Successful Website Analytics Dashboard

Build a healthy, long-term measurement strategy for your organization’s website and marketing programs.

Website Analytics Guide

About this guide

We review the fundamental structure of a website analytics strategy and provide Google Analytics implementation tips utilizing the Universal Google Analytics tag and Google Tag Manager.

The Anatomy of a Successful Measurement Strategy

What you will learn:

  • Best practices on implementing Google Analytics and Google Tag Manager
  • The importance of a measurement strategy
  • Tips on setting-up goals and events
  • Creating customized reports
  • Building a Website Analytics Dashboard
  • Developing a website with measurement in mind