Automate Your Full-Funnel Marketing Program
Marketing Automation Strategy
Platforms like Marketo, Pardot, Act-on, Eloqua and HubSpot allow B2B marketers to automate engagement actions based on what is most relevant and important to buyers at each phase of their customer journey. Key elements of “closed loop marketing” include:
- Tracking prospects’ actions to understand buy cycle & intent
- Automating outreach/engagement efforts
- Segmenting prospect lists
- Utilizing behavioral profiling and predictive leading scoring
- Analyzing behavior based on groups/accounts/companies
MARKETING AUTOMATION SERVICES
SmartSearch Marketing works with B2B enterprises that utilize many different combinations of martech platforms. Our goal is to ensure accuracy, consistency, efficiency and effectiveness across an integrated and comprehensive digital marketing program regardless of the technology deployed.
We have a proven track record of success working with the following marketing automation systems.