IMPROVE YOUR LEAD GEN ROI
The B2B Lead Generation Process
Our comprehensive methodology allows you to reach prospects across their entire research and buying lifecycle.
- FIND your target audience
- ENGAGE target prospects and ABM accounts
- CONVERT prospects into Marketing Qualified Leads (MQLs)
- TRACK leads through the sales funnel
- OPTIMIZE marketing program based on sales results
- MAXIMIZE your digital marketing ROI
B2B Lead Generation Strategy
FIND YOUR CUSTOMERS
ENGAGE & CONVERT PROSPECTS
TRACK LEADS INTO SALES
Obtaining a lead is only the beginning. We import leads into your CRM and marketing automation systems and track leads as they move through the sales funnel.
Integration with your CRM and marketing automation systems and a strong feed-back loop with sales allows us to improve lead quality over time and ultimately optimize your digital marketing program based on (not volume of leads) but bottom line sales results.
B2B LEAD GENERATION GUIDE
Proven Methods to Generate More B2B Leads at every stage of the b2b sales cycle
DOWNLOAD YOUR FREE B2B GUIDE
This SmartSearch Marketing guide provides:
- Proven methods to generate more leads at every stage of the B2B buy-cycle
- Tips to engage prospects as they research, compare and select products and services