Conversion Rate Optimization (CRO) Website Testing

Getting prospects to your website is only half the battle. Your online marketing success depends on converting website visitors into leads and customers.

Maximize visitor engagement; Drive inquiries and leads; Improve your website results. Savvy digital marketers rely on Conversion Rate Optimization (CRO) techniques and website testing programs to continuously improve results.

CRO enables you to monetize your website and amplify online marketing results. What is your current website conversion rate? Is it improving over time?

Conversion Rate Optimization (CRO)

Our Conversion Rate Optimization (CRO) projects are designed to:

  • Improve website engagement
  • Increase conversions and leads
  • Gain insight into visitor and buyer behavior

We start with an initial data analysis that sets a baseline for your website conversion rate– by audience, channel and device. We ensure that your analytics program is set-up properly, and we verify conversion tracking. We assess your website’s paths to conversion and calls-to-action.

Based on this initial analysis, we create a customized website testing plan with specific conversion improvement goals.

Website CRO Testing

Website testing is an iterative 6-step progress.

  1. Analyze website data
  2. Develop a test hypothesis
  3. Create website test (A|B and multivariate)
  4. Run test
  5. Review results
  6. Implement learnings

Our conversion programs rely on a variety of tools and technology. Typical CRO program components include:

  • Testing platforms (VWO and Optimizely)
  • Google Analytics insights
  • Click path analysis
  • Heat Map analysis
  • Funnel metrics
  • Web surveys to gather qualitative feedback
  • Exit overlays to capture contact information
  • Virtual Usability Tests
  • Lessons Learned from PPC landing page tests

See how we can improve your website conversion rate. Request your FREE Website Conversion Audit today.