Marketing goals must be prioritized, and a proven strategy put in place to ensure that critical business objectives are achieved.
Before we start selecting technology, changing your website, creating content, or buying media — we take time to understand your business, your marketplace, and your unique opportunities and challenges. We start every engagement with a discussion about:
- Business objectives
- Marketing goals
- Target audience
- The buyer’s journey
- Unique Value Proposition (UVP)
- Market challenges and opportunities
FIRST, we conduct audits and create baseline reports, to understand where you are today.
SECOND, we devise a data-driven strategy to prioritize, implement, measure and improve your digital marketing program.
Here are a few elements that are typically included in our strategic planning process:
- Website Audit
- Digital Marketing Review
- Marketing Technology Assessment
- Account-Based Marketing (ABM)
- Marketing Automation
- Lead Nurturing
Your overarching business objectives and your Digital Marketing Strategy guide the detailed improvement plans we create for all of your digital marketing programs.