BUILD TRUST AND AUTHORITY
Capitalize on search engine optimization efforts outside of your own website. Off-page SEO is essential to all B2B marketing strategies and achieving a competitive advantage in search marketing.
Just a few years ago, off-page SEO was all about maximizing the number of back links to your site via techniques like “link-farms”, “link-bait”, and copious amounts of guest blogging. Wow. A lot has changed! The days of buying links are over.
Today, off-page optimization is much more about social networking, obtaining favorable business reviews, creating and sharing information, article submissions, and in general — creating truly link-worthy content.
Link-worthy content is useful, helpful and one of the top b2b marketing strategies. It is unique. It is compelling. It may be timely, creating a sense of importance and urgency. Often times it is humorous or entertaining.
Here are a few examples of link-worthy content we have partnered with our clients to create:
- Widgets and Apps
- Polls, surveys, quizzes
- User Generated Content. Forums.
- Web pages with Q & A, Acronyms and Definitions