Reach prospects who previously visited your website as they surf the web or search for terms related to your products or services.

Search remarketing is a powerful tool to win over web visitors who got away the first time. Whether you’re looking to increase brand awareness or drive additional leads, remarketing should be a strategic component of your online advertising program.

Benefits of Remarketing

Remarketing offers many benefits related to brand building and lead generation.  Advantages include:

  • Improve brand recall
  • Increase overall website conversion
  • Reach (and re-reach) your target audience in a compelling way
  • Enhance the relevancy of your ads based on viewers’ behaviors/interests
  • Recapture lost prospects

Types of Remarketing

  • Standard remarketing: Serve ads to past visitors as they browse websites that are part of various display networks (for example: Google Display Network).
  • Dynamic remarketing: Show particular ads to past visitors who viewed specific pages or information on your website.
  • RLSA (Remarketing Lists for Search Ads): Serve ads to past visitors as they conduct subsequent searches, after leaving your website.
  • Remarketing for mobile apps: Show ads to people who have used your mobile app or visited your mobile website as they use other mobile apps or browse other mobile websites.
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.