B2B PPC (Pay Per Click) advertising is a fast and efficient way to target prospects who are already looking for what you offer.

Pay per click advertising campaigns are fast and easy to set-up, relatively inexpensive, and totally flexible compared to other advertising methods. PPC offers a highly targeted method of ad serving based on what prospects are actively searching for — right now.

Utilize B2B pay per click advertising to support your brand online, establish competitive market position, and generate qualified inquiries and leads.


We specialize in B2B PPC (Pay Per Click) programs designed to generate high-quality leads for our clients.

Our proven digital advertising methodology enables you to attract searchers, engage prospects, and convert visitors into leads and customers. This unique combination of pre- and post-click marketing  is what ensures lead generation success.


We have proven experience managing B2B pay per click advertising campaigns on Google (AdWords), Bing (Bing Ads), LinkedIn and other search networks.

We dynamically allocate your budget across multiple campaigns and networks to maximize your advertising results.


Our team of Senior Digital Advertising Experts have years of experience implementing our proven pay per click methodology.  Expertise includes:

  • Developing paid media plans
  • Setting-up or auditing campaigns
  • Researching and selecting keywords
  • Establishing match-types
  • Writing ad copy variations to test
  • Creating compelling Calls-to-Action
  • Selecting appropriate landing pages
  • Conducting a competitive analysis
  • Ensuring conversion tracking is working properly
  • Establishing call tracking
  • Ensuring accurate linkage to analytics platforms
  • Implementing UTM tagging for detailed analysis and CRM integration
  • Determining appropriate ad serving: geo-targeting, day-parting, device-targeting
  • Setting budgets and bids
  • Automated bid optimization
  • Dynamic budget allocation
  • Results reporting
  • Ongoing optimization and improvement plans


We combine pay per click advertising campaigns with landing page testing to maximize conversion rate and continually improve your Return On Ad Spend (ROAS).

Our proven pay per click campaign optimization methodology combines human expertise, creative marketing, ongoing testing, and automation.