Meet Kate Powell, Website Analytics Expert for SmartSearch Marketing. Kate manages the website analytics strategy for SmartSearch Marketing B2B clients, and leads the company’s Website Analytics Team. Kate ensures SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts.

Kate’s expertise and collaboration with the SmartSearch Marketing Website Analytics Team provides clients valuable intelligence—from a prospect’s first search all the way through to customer acquisition and sale. Across the entire customer life cycle, Kate provides valuable insights — tracking all visitor behavior, whether online or off, immediate or delayed conversions. Kate helps improve rankings and increase web traffic by measuring analytics, then utilizing tactics available through search engine optimization (SEO), pay per click (PPC), and other online marketing strategies.

Before joining SmartSearch Marketing, Kate worked as an independent search consultant for local, national and international businesses. Kate’s success with an array of clients over the years, and experience in both PPC and SEO, puts her in the ideal position for delivering success to SmartSearch Marketing B2B clients. Kate holds an undergraduate degree in advertising from Penn State University.

“Being a part of such an exciting and evolving industry makes my job new and different every day,” says Kate. “Plus, there is a great pay off when you see your clients succeed.”

About the Author

Patricia Hursh

Patricia Hursh is the president and founder of SmartSearch Marketing. Today she leads the Client Services division of the agency. She specializes developing digital strategies and full-funnel marketing solutions for B2B companies. Patricia leads multi-functional teams to ensure bottom-line business results for SmartSearch Marketing’s clients.

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