Service offering helps address the challenges of online marketing through long and complex sales cycles

BOULDER, Colo., Oct. 13, 2015 /PRNewswire/ — SmartSearch Marketing, a leading digital marketing agency specializing in search marketing solutions for medium- to large-sized B2B companies, today announced a B2B lead generation service package for technology companies. SmartSearch Marketing has developed a package to encompass all of the challenges associated with B2B technology online marketing.

“At SmartSearch Marketing we understand the importance of finding, attracting, engaging and converting prospects into customers through a series of online strategies,” said Patricia Hursh, vice president of client delivery at SmartSearch Marketing. “Most B2B technology sales cycles are long, complicated and expensive; we decided it was important to develop an effective online B2B lead generation service specifically for technology products and services.”

The new B2B lead generation service offering combines search ad campaigns with landing page testing to maximize lead results. B2B media plans may include pay per click ads, display ads, remarketing, video ads, mobile ads, social media and other online marketing tools. Landing page testing involves A/B and multi-variant tests designed to maximize engagement and conversion; this may include testing page layout, messaging, calls-to-action, images, registration forms and more.

Contact SmartSearch Marketing to see if you’re eligible for a complimentary B2B Search Marketing Audit.

Since 1999, SmartSearch Marketing has helped B2B technology companies with complex sales cycles to improve their lead generation results. The company creates a custom program for each client, designed to fit each step of the sales cycle. SmartSearch Marketing ensures that messaging and marketing assets match buyer needs at every stage.

About SmartSearch Marketing

SmartSearch Marketing has been in business since 1999, specializing in search marketing solutions for medium to large sized B2B companies. Agency value comes from extraordinary service, strategic leadership, and deep technical expertise in search engine optimization (SEO), paid search advertising, and conversion improvement. SmartSearch Marketing consists of a team of highly skilled industry experts to help clients attract, engage and convert prospects across the entire buying lifecycle.

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SOURCE SmartSearch Marketing

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