As Team Lead, Conversion, Abraham manages conversion strategy for SmartSearch Marketing, and leads the company’s conversion improvement team. Abraham, who joined SmartSearch Marketing in 2010, previously managed his own online retail store. His experience includes web design, marketing, advertising, customer relations, and personnel management. Abraham graduated in web design and interactive media from The Art Institute of Colorado, and holds an undergraduate degree in fine arts from Drake University.
For SmartSearch Marketing, Abraham helps B2B clients increase their conversion rates on existing and new websites. Using web analytics and usability data he also helps clients improve their website visitor’s overall user experience. In working with the SmartSearch Marketing PPC (Pay Per Click) department, Abraham helps increase the effectiveness of these programs through highly specific and optimized PPC microsites and landing pages. Continual conversion improvement testing of these microsites and landing pages exponentially increases PPC results, and provides valuable insights for clients to use on their corporate website or other marketing initiatives.
In addition to search marketing, Abraham enjoys spending time with his wife, camping, hiking, and playing tennis and racquetball. “I was drawn to conversion improvement because of the ability to continually improve the online experience through testing – and by learning from each client’s particular audience and goals,” says Abraham. “It’s exciting to see clients take our lessons learned and apply them to other marketing initiatives.”