Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.

20
Jun

B2B marketers must prove contribution to revenue

By: Patricia Hursh
Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.
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21
May

Improving PPC relevance with ZIP code-based geotargeting

By: Amanda Krause
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
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07
May

How to increase B2B form submissions through conversion testing

By: Abraham Nord
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
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02
Apr

Tips for measuring marketing impact to prove ROI

By: Kristie Colby
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
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26
Feb

3 Ways to Revitalize Your Digital Marketing Program

By: Elizabeth Laird
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
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26
Feb

Top B2B Lead Nurturing Strategies for 2018

By: Natasha Humphrey
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.
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05
Dec

8 simple ways to utilize a blog to improve SEO results

By: Joe Goers
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
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