Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.


8 simple ways to utilize a blog to improve SEO results

By: Joe Goers
Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains.
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3 strategies for maximizing your website UX

By: Andy Paquin
How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.
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5 ways to capitalize on Google Tag Manager

By: Stela Yordanova
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
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Personable is profitable: A case to rethink your content marketing strategy

By: Jen Schrauben
Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.
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How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

By: Elizabeth Laird
Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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PPC strategy: Planning beyond the click

By: Amanda Evans
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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Bing Remarketing: The best-kept marketing secret

By: Michelle Cruz
Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ.
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