Thought leadership in industry publications.
SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.
ABM is one (very important) B2B marketing strategy, but it is not a silver bullet that should consume all of your time and resources. Marketers must deploy account-based marketing in an integrated fashion with other strategies. Here’s why…
Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
Does your B2B lead generation program need a reboot? Contributor Natasha Humphrey shares three ways to boost your lead nurturing strategies in 2018.