Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.


How to capitalize on the competitive advantage of real-time data analysis

By: Stela Yordanova
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.
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The benefits of balancing ABM with other marketing strategies

By: Patricia Hursh
ABM is one (very important) B2B marketing strategy, but it is not a silver bullet that should consume all of your time and resources. Marketers must deploy account-based marketing in an integrated fashion with other strategies. Here’s why…
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B2B marketers must prove contribution to revenue

By: Patricia Hursh
Marketing priorities have changed. Today’s B2B marketers must focus on KPIs, says contributor Patricia Hursh. Here are tips and tactics to show how marketing programs contribute positively to the bottom line.
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Improving PPC relevance with ZIP code-based geotargeting

By: Amanda Krause
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
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How to increase B2B form submissions through conversion testing

By: Abraham Nord
Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.
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Tips for measuring marketing impact to prove ROI

By: Kristie Colby
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
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3 Ways to Revitalize Your Digital Marketing Program

By: Elizabeth Laird
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
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