A globally-recognized hospitality software provider partnered with SmartSearch Marketing to administer their SEO (Search Engine Optimization) program. The main goal of their website was to engage qualified traffic and generate leads through product demo requests.
The client was getting outranked by competitors and knew they had to act fast if they wanted to remain a leader in their space. They saw the need to increase product demo requests by improving organic visibility, traffic and conversions.
The SmartSearch Marketing team developed a comprehensive SEO strategy that included:
- Customer behavior & search query analysis
- Keyword mapping
- Technical SEO audit
- Competitive SEO assessment
- On-Page content optimization
On-page content optimization of title tags, meta descriptions, h1 tags, and internal linking structure helped increase organic traffic by 23% YoY. The number of new users visiting the site increase by almost 28% YoY.
Organic search visibility grew substantially (by 23% YoY) which in-turn led to a 14% increase in product demo conversions. This eventually helped the client’s bottom line by increasing sales revenue.
Below is a screenshot of the overall trend for product demo conversions:
SEO-Driven Business Results
Successful SEO programs improve brand visibility, drive qualified traffic, and convert visitors into leads. Those leads are then tracked and measured as they are proactively advanced through the sales pipeline. This type of closed-loop marketing ensure you can (more than) justify your SEO investment based on bottom-line business results like sales and revenue.
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