You won’t have a hard time finding a search marketing agency that promises CLICKS. It might be harder to find an agency that delivers LEADS and CUSTOMERS.

At SmartSearch, we work with many B2B firms and companies with a complex sales cycle. Typically, our objective is not to drive brand impressions or website visitors — but rather to deliver high quality inquiries, leads and registrants. Our digital marketing solutions also involve tracking leads through our clients’ sales funnels to customer acquisition and ultimately… sale.

Whether the focus is organic (SEO) or paid search (PPC), this type of program requires a true partnership and CRM system integration.

We think of our success formula in terms of: ATTRACT >> ENGAGE >> CONVERT

  1. The first step is to implement Paid Search campaigns and SEO solutions that produce compelling search results; results that ATTRACT searchers who are our clients’ prospects.
  2. Next, we start to ENGAGE prospects via compelling organic listings and/or paid search ads.
  3. Lastly, once a prospect clicks through to the clients’ website, we continue to ENGAGE them and ultimately CONVERT them into an inquiry or lead. This involves offering compelling assets and helpful calls-to-action.

This entire process involves traditional (pre-click) search efforts – such as SEO and PPC, as well as website (post-click) efforts designed to maximize conversion.

Examples of post-click solutions include:

  • Website usability tests
  • Path to conversion analysis
  • Landing page testing

This infographic provides a nice summary of our approach to search marketing.

Truthfully, it is our comprehensive, integrated methodology that sets us apart from many search firms and enables us to help clients improve their overall marketing ROI. Our goal is to be a long-term, strategic partner – playing a mission critical role in helping clients improve their bottom-line business results.

About the Author

Patricia Hursh

Patricia Hursh is the president and founder of SmartSearch Marketing. Today she leads the Client Services division of the agency. She specializes developing digital strategies and full-funnel marketing solutions for B2B companies. Patricia leads multi-functional teams to ensure bottom-line business results for SmartSearch Marketing’s clients.

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