Our client, a global B2B software company, wanted to improve their online lead generation results. This company relies on their website to produce highly-qualified sales leads. The marketing team was satisfied with the overall volume of their website traffic, but needed more qualified visitors to meet their lead and sales goals.
This B2B firm needed more than clicks. They required a partner who could improve results through the entire search experience… from a prospect’s first search all the way through engagement, inquiry, lead, and sale.
SmartSearch Marketing developed a customized lead generation program by integrating a highly-targeted PPC (Pay-Per-Click) ad campaign, with landing pages (microsites), developed specifically for engaging the prospect through each phase of the buying cycle.
Paid Search campaign improvements included:
While holding media spend fairly level, the SmartSearch Marketing team was able to successfully:
For additional information on this case study, or to learn more about SmartSearch Marketing,
contact us at 866.644.3134 x701 or firstname.lastname@example.org.
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