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SmartSearch Marketing, Improves B2B Websites with Usability Scorecard

The Website Usability Scorecard is a website assessment system that helps B2B businesses improve websites

Boulder, CO (PRWEB) October 11, 2012 – SmartSearch Marketing, a full-service search engine marketing agency, and a Google Adwords Certified Partner, improves B2B websites with the SmartSearch Usability Scorecard, a website assessment and rating system that uses industry best practices to help B2B businesses modify websites to keep customers engaged, increase revenue, and improve conversions.

A company’s website is an integral part of their comprehensive marketing strategy. Focusing on website usability and visitor conversion improves not only search marketing results, but enhances all marketing efforts. The SmartSearch Usability Scorecard’s dashboard approach provides recommendations on how B2B businesses can improve five different aspects of their website that affect ease of use, and how quickly a conversion can be made. The five areas include:

  • Accessibility
  • Identity
  • Navigation
  • Content
  • Conversion

The SmartSearch Usability Scorecard uses a 1-5 rating scale to measure the effectiveness of a website’s performance and design based on industry best practices. The Scorecard also includes specific recommendations to improve visitor engagement and increase conversions — helping B2B businesses turn more web visitors into customers.

“It is important B2B businesses review their website in terms of industry best practices and proven standards,” said Patricia Hursh, chief client officer for SmartSearch Marketing. “The Usability Scorecard is designed to ensure that your website is delivering maximum value converting more leads into customers.”

SmartSearch Marketing combines traditional search marketing solutions – from search engine optimization (SEO) to pay per click (PPC) advertising – with post-click enhancements such as conversion rate optimization (CRO), usability, web analytics, and more. This approach takes into consideration a customers’ entire online behavior, and provides end-to-end accountability for bottom line business results.

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Kerry Allen
SmartSearch Marketing, Public Relations
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