When you think of Google’s Webmaster Tools (GWT), most people rely on it for technical data, but there is a wealth of information to help with SEO strategy.
Here are six areas in GWT to check out:
- HTML Improvements – This report allows you to easily identify title tag/meta description issues and prioritize your efforts.
- Content Keywords – This report shows the keywords that are used on your site, along with keyword variations and significance.
- Structured Data – GWT has a feature that shows the type of structured data that Google was able to detect on your site, along with the URLs containing each type.
- Data Markup Helper – Under Other Resources, the Data Markup Helper allows you to tag the data fields for events, products and more on your site.
- Sitemaps – View all the sitemaps that you’ve added (or Google found) along with statistics such as the last date it was processed and the number of pages submitted and indexed.
- Remove URLs – If you need to remove a URL from Google’s index, you can use the Remove URLs feature in Webmaster Tools. Only use this tool if you want to permanently remove a URL (as opposed to redirecting it).