NEW Search Engine Algorithm.

Here is a summary of initial facts about the recent hummingbird algorithm change.


Hummingbird is the company’s most significant algorithm change since “Caffeine” in 2010.

  • Why “hummingbird”?   According to Google, the name represents “precise and fast” search results.
  • The new algorithm affects 90% of all searches, and has been in place for about a month.
  • The update is designed to better respond to longer search queries, questions, and “conversational speech” (think “the semantic web”).
  • Google also announced an updated version of the Google Search app on iOS (coming soon)
  • Google indicated they are working on more advanced voice queries
  • Will this impact your organic website traffic?  If you haven’t seen a drop over the past month… probably not.
  • This update has not generated a significant outcry from website owners and publishers.

How will Google Hummingbird affect your SEO strategy?

About the Author

Patricia Hursh

Patricia Hursh is the president and founder of SmartSearch Marketing. Today she leads the Client Services division of the agency. She specializes developing digital strategies and full-funnel marketing solutions for B2B companies. Patricia leads multi-functional teams to ensure bottom-line business results for SmartSearch Marketing’s clients.

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