Tweet it to the world! In August 2012, Twitter released the capabilities to promote your account, tweets or trending topic out of beta. Since then, users have been experimenting with this new social pay-per-click (PPC) option, including SmartSearch. We had some great results in our test run and recommend you start utilizing Twitter ads for your business. Let us show you how.
Before you login into your Twitter ads account, it’s important to determine the following:
Twitter offers the ability to promote your account to encourage new followers, specific tweets to promote your content (i.e. articles, events, blogs, ebooks, etc) or promoted trends to highlight certain hashtags or keywords relating to your company. The option(s) you select need to be reflective of your goals.
Lets Get Started
To start, you login to ads.Twitter.com with your normal Twitter login. From there, you will be greeted with the welcome screen. Select the ‘Get Started’ button to begin creating your ads. Currently, Twitter’s ad targeting it limited to geographic location. You can select areas as big as entire countries down to specific metro areas. Select the targeting that makes the most sense for your business.
Next, you’ll have the option to promote your account, which again, is great for brand awareness and attracting new followers. Based on the budget you determined prior, you can break down your spend for that month or quarter into a per-day cost.
You can also change your maximum bid. A higher bid could mean more exposure but also a more expensive campaign. A higher bid will change the projected new followers per day.
If you want to skip promoted accounts, you can do so and Twitter will take you to the promoted tweets option. Here you can either have your most recent tweets promoted or manually select the ones you would like to be advertised.
I recommend manually selecting tweets that direct people back to your content that’s hosted on your website, blog or social profile. Also, don’t forget to select ‘Hide @replies’ so you’re not promoting responses to other Twitter users. The bidding process is similar to promoted accounts but you’ll notice by default, a lower maximum bid.
While on this ads dashboard, Twitter doesn’t show you the option for promoted trends, you can run keyword campaigns that show up in the ‘What’s Trending’ box on Twitter. These are great for highlighting a new product, event or for brand awareness by keyword/phrase connotation.
For more information on promoted trends, check out Twitter for Business.
Managing Your Campaign
One bonus about Twitter’s promoted options is the analytic reporting is live and will being showing stats as soon as you begin your campaign.
The promoted dashboard shows you basic analytic information about your campaigns, including impressions, clicks, rewteets, replies and engagement rate.
Another benefit is the ability to make edits to your campaigns quickly and easily. For instance, you may no longer want to promote a specific tweet because it’s time sensitive, so you can unselect that tweet, save and continue promoting the other tweets in your campaign.
Check out more of Twitter’s dashboard tools here:
Time to Rock!
It’s an exciting time for social advertising but how do you make the most of your budget on Twitter? Here are some tips we’ve compiled for getting the best bang for your buck.
Well, there you have it! Whether you’re launching a new product or just want a boost in followers, Twitter can help you get your brand in front of the right audience. Give Twitter advertising a try for your business and if you need a little help, contact SmartSearch Marketing for all your pay-per-click needs.