11
Jan

LinkedIn Advertising Tips for B2B Marketers

By: Amanda Blough
As social media ad platforms gain strength, B2B marketers are testing campaigns on Facebook, YouTube, LinkedIn, Twitter and Instagram.  In 2015, SmartSearch Marketing utilized LinkedIn PPC campaigns to support our agency’s lead generation program. Here are 5 “lessons learned” that you can apply in your social advertising strategies…
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07
Jul

Social Search: The Power of Hashtags

By: Patricia Hursh
With the recent introduction of hashtags (#) into Facebook status updates, the power of ‘hash-tagging’ is now bigger than ever. But what about those of you who are just learning about hashtags? Or are new to Facebook? What does this mean for you? Let us help you understand proper hashtag etiquette & strategy.
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13
May

3 Reasons Why Your Business Should Give Google+ Another Try

By: Patricia Hursh
Many of us jumped on Google Plus when it launched, others gradually joined as we were directed to by Google, but not very many users saw the true value of Google+. “My friends are all on Facebook,” we said. “Nothing is going on here,” we moaned. But we’re here to tell you YES, there is...
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13
Mar

10 Do’s and Dont’s of Social Media Marketing

By: Patricia Hursh
We hear stories of companies who misstepped in social media campaigns, but also ones that come out really successful. So what makes the difference? They are planning ahead, sticking to their strategy and create an engaging atmosphere. Based on our experience, we compiled 10 tips for building a strong foundation for your social media efforts....
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10
Jan

6 Social Media Trends to Watch for 2013

By: Patricia Hursh
2012 flew by and looking back, it was a killer year for social media as new platforms were introduced, social media advertising gained strength and online users shared more content and interacted with social platforms more than any previous year. Social is taking over our world and is a must for companies looking to stay...
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10
Jan

The Year of Social Media: The Highs and Lows of 2012

By: Patricia Hursh
Well, another year has passed and it was a year that emphasized the importance of social media more than ever. Tweets, posts and uploads broke news, shared new ideas, revealed controversies, influenced votes and made us laugh. 2012 even gave us Gangnam style, the most watched YouTube video of all time. But what were the real...
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04
Dec

7 Tips for Using Pinterest for Business

By: Patricia Hursh
Are you pinning? Pinterest launched as a place to share and post dream destinations, fabulous clothing, tasty recipes and wedding ideas, but it is now transitioning into a place for businesses to market themselves. In fact, Pinterest just announced new ‘business accounts’. What does this mean for your company? Well, it’s probably time to start...
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