Driving qualified traffic to your site via organic search can be very challenging, especially in highly competitive markets. We all know SEO (Search Engine Optimization) is critical to increase organic traffic to a site, but if you’re failing to make specific optimizations then you’re missing out.
There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure...
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. SEO flat out confuses and scares the heck out of people; so much that they are quick to give up on it. Here is a real-life example illustrating that if you stick with...
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries? The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization. In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.