29
Jan

SEO Blueprint

By: Patricia Hursh
Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results?  This is a valid question and a difficult one to answer.  Organic search success does not look the same for every company or every website.  So how can you be sure you’re implementing the best...
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18
Dec

SEO Tips to Help Increase Organic Traffic

By: Bryan Stenslokken
Driving qualified traffic to your site via organic search can be very challenging, especially in highly competitive markets. We all know SEO (Search Engine Optimization) is critical to increase organic traffic to a site, but if you’re failing to make specific optimizations then you’re missing out.
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10
Sep

What is SEO Marketing & 5 Reasons Why It’s Important

By: Joe Goers
There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure...
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01
Aug

Is SEO Lead Generation Still Relevant?

By: Joe Goers
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. SEO flat out confuses and scares the heck out of people; so much that they are quick to give up on it. Here is a real-life example illustrating that if you stick with...
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02
Jul

Benefits of Video SEO

By: Patricia Hursh
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
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04
Jun

Competitive SEO Assessment: Reverse-Engineer a Winning SEO Strategy Using Competitive Intelligence

By: Patricia Hursh
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries?  The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
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21
May

Google Shortens Length of Meta Description Snippets in Search Results

By: Bryan Stenslokken
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
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