02
Jul

Benefits of Video SEO

By: Patricia Hursh
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
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04
Jun

Reverse-Engineer a Winning SEO Strategy Using Competitive Intelligence

By: Patricia Hursh
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries?  The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
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21
May

Google Shortens Length of Meta Description Snippets in Search Results

By: Bryan Stenslokken
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
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15
May

Account Based Marketing and SEO

By: Stela Yordanova
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization.  In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.
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28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of any successful B2C and B2B SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor...
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12
Jan

SEO Help: Choosing The Right SEO Agency

By: Joe Goers
Looking for SEO help? We get it! Search engine optimization (SEO) can be daunting. You want to make sure you are handing the keys to your website over to the right SEO agency; a partner who understands your organizational goals and who will provide the right knowledge and expertise to help you achieve those goals...
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08
Nov

Content Generation Ideas For Filling SEO Content Gaps

By: Joe Goers
In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your hands...
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