10
Sep

SEO Marketing: 5 Reasons Why It’s Important

By: Joe Goers
There are a lot of concerns surrounding SEO marketing these days and I’m left scratching my head wondering why. Yes, SEO can be complicated and can be seen as a downright waste of time to those who have tried it and haven’t gotten the results they expected. If you’re a marketer who is not sure...
Read More
01
Aug

Is SEO Lead Generation Still Relevant?

By: Joe Goers
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. SEO flat out confuses and scares the heck out of people; so much that they are quick to give up on it. Here is a real-life example illustrating that if you stick with...
Read More
02
Jul

Benefits of Video SEO

By: Patricia Hursh
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
Read More
04
Jun

Reverse-Engineer a Winning SEO Strategy Using Competitive Intelligence

By: Patricia Hursh
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries?  The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
Read More
21
May

Google Shortens Length of Meta Description Snippets in Search Results

By: Bryan Stenslokken
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
Read More
15
May

Account Based Marketing and SEO

By: Stela Yordanova
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization.  In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.
Read More
28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of any successful B2C and B2B SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor...
Read More