23
Aug

A Hiring Checklist To Find The Right B2B Search Marketing Agency

By: Patricia Hursh
All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner that...
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23
Apr

Find Out the True Value of Your Search Marketing ROI

By: Patricia Hursh
By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing.
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09
Apr

Determine The Value Of Your B2B Search Marketing Program

By: Patricia Hursh
B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations, or contact forms — you are likely not seeing the big picture in terms of true return on your search marketing investment. Today, savvy business marketers are defining search marketing success not just in terms of pre-defined conversions…...
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17
Jan

My Search Rankings Are Great! But My Traffic Sucks! Now What?

By: SmartSearch Marketing
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below are three aspects of your SEO Program to analyze and improve to ensure that your SEO investment is generating website...
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16
Jan

3 Steps to Holding Your B2B Search Marketing Agency Accountable

By: Patricia Hursh
Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B...
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10
Jan

Web Marketing – 5 Need-to-Know Trends for 2012

By: Dale Hursh
The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year will bring more and faster changes. To compete in web marketing in 2012, it’s essential you have either a well-trained in-house team of experts – if you have the required resources – or hire a...
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20
Dec

Should You Expect Sales-Ready-Leads From Search?

By: Patricia Hursh
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as...
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