20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

By: Patricia Hursh
SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of...
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07
Mar

B2B Lead Gen Solutions for Technology Companies

By: Patricia Hursh
In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead...
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11
Mar

Hiring a Search Marketing Agency: 4 Essential Questions To Ask

By: Kristie Colby
There are many questions that should be asked during an RFP or interview process for hiring a Digital/Search Marketing Agency. After executing countless client on-board processes, I have found that ensuring a good fit between a client and an agency comes down to asking the right questions. I recommend that you ask these 4 critical...
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05
Mar

Benefits of an Integrated Search Marketing Team

By: Patricia Hursh
In a previous blog, “The Power of an Expert Search Team”, I explained our agency’s philosophy regarding hiring subject matter experts in each search marketing discipline – paid search, SEO, conversion, analytics, content, etc. In this post, I’ll discuss how clients benefit from information sharing across their team of specialists. Here are three specific integration...
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05
Apr

The Fallacy of SEO Ranking Reports

By: Kristie Colby
How To Better Spend Your Time & Effort For some time now, there’s been a growing buzz in the SEO community regarding organic ranking reports.  The conversation focuses on a significant short list of controversial topics including: accuracy of data, use of tools that violate terms of service to scrape data, necessity for client reporting,...
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23
Aug

A Hiring Checklist To Find The Right B2B Search Marketing Agency

By: Patricia Hursh
  All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique challenges for both B2B companies and the search marketing agencies they hire. Follow this B2B search marketing agency hiring checklist to find a long-term partner...
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23
Apr

Find Out the True Value of Your Search Marketing ROI

By: Patricia Hursh
By Patricia Hursh, President and Founder, SmartSearch Marketing In search marketing it’s essential to track conversions, such as contact forms, white paper downloads, and webinar registrations. But if that’s your sole focus, you’re likely miscalculating and underestimating your ROI on search marketing.
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