28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of any successful B2C and B2B SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor...
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20
Sep

SmartSearch Marketing is Proud to be a Google Premier Partner!

By: Patricia Hursh
SmartSearch Marketing was recently named a Google PREMIER Partner Agency. This is an honor reserved for select agencies that meet Google’s stringent qualification criteria including: the ability to keep and grow clients, employee education and skills development, obtaining multiple Google certifications, and adhering to additional agency best practices. We are proud to be one of...
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07
Mar

B2B Lead Gen Solutions for Technology Companies

By: Patricia Hursh
In my previous post I discussed the advantages of working with a search marketing specialist (versus a general digital marketing agency).  I’d like to take the concept of specialization one step further and explore the benefits of working with an agency that specializes in a particular industry or type of solution – namely B2B lead...
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23
Jul

Why Hire a Search Specialist?

By: Patricia Hursh
Today (have you noticed) everyone is a search marketing expert. Over the past 10 years, the number of search engine marketing agencies has grown dramatically.  This increase in competition has created a lot of choices for marketers.  Many are asking this critical question, “What type of firm should I hire to ensure the best search...
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11
Mar

Hiring a Search Marketing Agency: 4 Essential Questions To Ask

By: Kristie Colby
There are many questions that should be asked during an RFP or interview process for hiring a Search Marketing Agency. After executing countless client on-board processes, I have found that ensuring a good fit between a client and an agency comes down to asking the right questions. I recommend that you ask these 4 critical...
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05
Mar

Benefits of an Integrated Search Marketing Team

By: Patricia Hursh
In a previous blog, “The Power of an Expert Search Team”, I explained our agency’s philosophy regarding hiring subject matter experts in each search marketing discipline – paid search advertising, SEO, conversion, analytics, content, etc. In this post, I’ll discuss how clients benefit from information sharing across their team of specialists. Here are three specific...
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23
Dec

Search Marketing: A Year in Review 2013

By: Kristie Colby
As the year comes to a close, it seems everyone is looking back on how far we’ve come.  January of 2013 is a faraway place and all of the animals Google has thrown at us since (including a Hummingbird) leave us not too worse for the ware. So if you struggle to remember all that...
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