29
Jul

Creating a Successful Google Call-Only Mobile Campaign

By: Michelle Cruz
In February 2015, Google launched Call Only Campaigns.  These campaigns allow marketers to exclusively target mobile devices and drive phone calls.  In this post I share my tips for effective Call-Only Mobile Campaigns including keywords, ad copy, bid management and ad scheduling…
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01
Jun

Improve Lead Generation Results — Think Beyond the Conversion

By: Dale Hursh
Many marketer’s working to generate leads via digital channels get very focused on one single action; the website conversion. In my opinion, this viewpoint is too narrowly focused given the amount of activity that must occur both before and after the website conversion. This post explores how by giving pre- and post-conversion activities more attention...
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28
Apr

Initial Thoughts on the Impact of Google Eliminating Right Rail Ads

By: Patricia Hursh
At the end of February we blogged about a significant change in the way Google displays ads on Search Engine Results Pages (SERPs) – i.e. no longer showing ads on the right side of the page, for most searches.  There was a lot of concern in the marketplace that this might negatively impact PPC (Pay Per...
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25
Apr

How to Take Advantage of Bing Ad Extensions

By: Aaron Slusky
Keeping up with the latest updates from top search engines plays a key role in holding a competitive advantage. Specifically, as competition on Bing Ads search network continues to increase, it’s imperative that you are doing everything you can to ensure that your ad will be the most relevant to the searcher. Bing is working...
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24
Feb

Google Eliminates Ads on Right Side of Desktop Search Results

By: Patricia Hursh
Last week Google made a significant change in the way ads are displayed in desktop search results.  SmartSearch is monitoring our clients’ search programs on a frequent and thorough basis in order to determine how this change is impacting paid search results.  Key facts about the change are summarized here…
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24
Feb

Google Customer Match – B2B Case Study

By: Michelle Cruz
In September 2015, Google announced the launch of Customer Match. Customer Match allows advertisers to upload email addresses and create an audience “match list” in their AdWords account. In this post I’ll explain the success we’ve had using Customer Match as part of a B2B lead generation program.
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12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

By: Abraham Nord
Spoiler Alert: not much it would seem! We are always optimizing our clients’ PPC (Pay-Per-Click) accounts and as part of that process, naturally our attention turns to Google Ads Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various...
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