06
May

Effectively Targeting Your B2B Audience for Media Spend Efficiency

By: Amanda Krause
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work...
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22
May

Account Based Marketing With Bing Ads is Here – Extend Your Search Campaigns

By: Natasha Humphrey
Get ready for Microsoft Audience Ads, launching late May! All advertisers are eligible and the benefits in terms of targeting, brand reach and lead gen are impressive. Learn more about ad formats, placement, targeting and more.
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21
Mar

Showing the Human Side in Your B2B PPC (Pay-Per-Click) Ads

By: Amanda Krause
The impact of the human element in B2B paid advertising text and how it can help PPC (Pay-Per-Click) ads stand out against niche business competitors.
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05
Jul

SmartSearch Marketing is Hiring Paid Media Experts

By: Patricia Hursh
SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
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25
Apr

How to Effectively Leverage UTM Parameters

By: Kristie Colby
While their use has been around for quite some time, I’ve found that many marketers are confused about how they should be leveraging UTM parameters to track their digital efforts. UTM parameters are tags added to the end of a URL that will allow marketers to obtain data from different marketing campaigns. The tagged UTM...
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13
Feb

Is It Time for Your Annual PPC Check-Up?

By: Michelle Cruz
Just like an annual physical exam, marketers should regularly conduct a PPC “check-up”.  The beginning of the year is a great time to do this type of assessment.  In this post I cover the most important campaign elements to review including ad extensions, site exclusions and search queries.  Improve the efficiency and effectiveness of your...
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26
Aug

Implementing Google Expanded Text Ads

By: Kristie Colby
In February of this year, Google announced they would no longer serve ads on the right “rail” (or sidebar) of their search results.  This move was designed to improve the consistency of the search experience when using multiple devices, especially mobile devices that lacked the space to show results in the two column format.
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