SmartSearch Marketing Appoints Executive Account Director

B2B Search Marketing Agency Promotes Search Expert Kristie Colby
To Serve Clients and Deliver Maximum Program Results

Boulder, CO – July 1, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Kristie Colby has been promoted to Executive Director of Client Accounts, for SmartSearch Marketing. In her new position Colby will play a key role ensuring client satisfaction, delivering maximum program results, leading teams, and managing projects. Read more


SmartSearch Marketing Adds Integrated SEO Expert

B2B Search Marketing Agency Expands Team to Serve Rapid Client Growth

Donna Nelson

Boulder, CO – May 8, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Donna Nelson, a senior search engine optimization (SEO) expert has joined the growing agency. She will help fulfill growing SEO demand from existing and new clients. Read more


SmartSearch Marketing Adds Content Strategy Manager

B2B Search Marketing Agency Expands Team to Serve Rapid Client Growth


Boulder, CO – May 8, 2013 – SmartSearch Marketing, a full-service B2B search engine marketing agency, announced today that Erich Toll, a senior web marketer and content expert, has joined the agency as content strategy manager. Toll will lead all content strategy, management and creation for SmartSearch clients. Read more


SmartSearch Adds Paid Search Expert

B2B Search Marketing AgencyExpands PPC Team to Serve Rapid Client Growth

Boulder, CO – January 23, 2013 –

SmartSearch Marketing, a full-service B2B search engine marketing agency, and a Google Adwords Certified Partner, announced today that senior paid search specialist Michelle Cruz has joined the SmartSearch PPC Services team. Cruz will boost capacity and provide increased expertise in paid search for SmartSearch Marketing B2B customers.


SmartSearch Marketing is a full-service B2B search engine marketing agency that helps their clients generate leads, acquire new customers, and optimize online brand position. SmartSearch does so through search engine optimization (SEO), pay per click (PPC) advertising, conversion and usability, website analytics, local search, and content strategy.


Cruz is a senior pay per click (PPC) expert with more than 14 years of experience in web marketing. Cruz’s expertise includes search marketing, mobile campaign implementation, retargeting, display, direct marketing programs, and campaign development and execution. Cruz holds a Master of Science in Direct and Interactive Marketing from New York University.


Prior to SmartSearch Marketing, Cruz worked for NAC Marketing and Didit, where she managed paid search programs and account teams. She also has helped grow a number of leading B2B and B2C companies including Dun and Bradstreet, TrendMicro, Redcats USA, The Scooter Store, and See’s Candies.


In her new role, Cruz will direct campaign performance management and strategic planning initiatives for SmartSearch Marketing’s clients. She also will be a part of the company’s Google’s DoubleClick search team — implementing tools and technology to continuously improve results for SmartSearch clients.


About SmartSearch Marketing

SmartSearch Marketing’s uniquely successful approach to search marketing, called Search Lifecycle Management, maximizes customers’ results from a prospect’s first search all the way through to customer acquisition and sale. SmartSearch clients are guaranteed to have a Google Certified Adwords expert serving them as part of their integrated agency team.

SmartSearch Marketing serves both B2B ad B2C companies by offering comprehensive search solutions that include:


  • Strategic planning
  • Search advertising
  • Search engine optimization
  • Media buying and creative services
  • Website usability
  • Landing page development
  • Conversion improvements
  • Marketing analytics
  • Local Search
  • Content Management



To learn more about SmartSearch Marketing, visit


SmartSearch Marketing adds Google Adwords Certified Expert to Growing Pay Per Click Team

SmartSearch Marketing has added Karima Hamamsy, a Google Adwords Certified expert, to the SmartSearch Marketing Pay Per Click (PPC) team to boost capacity and enhance expertise for SmartSearch Marketing B2B clients. All SmartSearch Marketing clients are guaranteed to have a Google Adwords Certified expert serving them as part of their integrated agency team. Hamamsy will manage SmartSearch Marketing’s Google Adwords campaigns for its B2B clients including optimization of online marketing programs across multiple platforms such as PPC search networks, video, mobile, social and display.

As an “individually qualified” Google Adwords Certified expert, Hamansy provides proficiency in Google account management including expert knowledge of the latest Adwords’ features and functions for SmartSearch Marketing B2B clients. Individual qualification in the Google Adwords Certification program is a way of demonstrating proficiency in Google AdWords attained by studying for and passing the Google certification exams including one fundamentals exam and one advanced exam.

Hamansy previously held positions at Google where she provided support for a range of clients from small business to Fortune 100 travel companies. Her experience includes hands-on expertise in pay per click (PPC) advertising, online marketing, and search engine marketing. Hamansy holds a Bachelor of Arts degree from Dartmouth College.



SmartSearch Marketing Local Search Expert: Jason Decker

Meet Jason Decker, Local Search Expert for SmartSearch Marketing. Jason, a Google AdWords Certified specialist, manages SmartSearch Marketing’s Local Results search program. Jason ensures SmartSearch Marketing B2B and B2C clients achieve maximum results with their local search marketing campaigns. Jason’s expertise and collaboration with the SmartSearch Marketing SEO Team provides B2B and B2C marketers an integrated approach to improve rankings for local search terms in traditional organic results as well as review and monitor their online reputation.

Jason is passionate about improving clients’ online visibility, website traffic, business results and profitability. He specializes in working with local companies and large national brands that have multiple locations, franchisees, dealers or resellers. Over the past five years, Jason has worked with a variety of B2C and B2B companies, and has successfully promoted businesses in a variety of industries including travel, healthcare, real estate and construction.

Jason has worked in the digital marketing industry since 2008. His wide-variety of experience includes local search, SEO, paid search advertising, website usability, conversion optimization, link building, mobile marketing, analytics analysis and social media marketing. Jason holds a Bachelor Degree in Economics from Florida State University, and recently earned a Master Degree in Web Design, Development and Internet Marketing from the University of Denver. His thesis focused on website usability and increasing conversions.

Originally from Florida, Jason now lives in Denver, Colorado. In his free time, Jason enjoys snowboarding, surfing, traveling, hiking, live music, music production and watching Florida State Football.

For more information, contact Jason at


SMX East Welcomes SmartSearch Marketing

SmartSearch Marketing loves a good conference! That’s why we’re getting excited about the Search Marketing Expo (SMX) East that kicks off October 2, in New York CIty! SMX has over 50 sessions on internet marketing topics including search engine optimization (SEO), paid search advertising, local/mobile search, social media marketing and semantic SEO. We’ll be sending several of our staff members, including Dale Hursh, SmartSearch Marketing CEO, SEO Experts Kristie Colby and John Knox and Website Analytics Expert, Kate Powell.

Patricia Hursh, Chief Client Officer & Founder of SmartSearch Marketing, will be speaking at the event! Check out her class, ‘Beyond The Google AdWords Tool: Advanced Keyword Research Tactics’ on day 3 of the conference. Her session will look at some awesome tools to use for your Google ad campaigns and how to use them to perform better research.

We’re looking forward to learning new tactics, strategies and technology to enhance the services we provide to our clients. Continuing education is high on our priority list so that SmartSearch maintains our high credibility and ability to stay on top of the latest trends in search. There will be some truly amazing speakers at this event from companies all over the globe. We’ll also be spending some time in the expo hall, checking out what the latest exhibitors, including Bing, Google, Covario and Marin Software, have to offer. See the full list.

Be sure to follow us on Twitter at @SmartSearch101 as we will be tweeting live from the conference all three days! Use the event hashtag #SMX or #SMXEast to tag your own tweets about the event. And check our blog from time to time as we will be posting some key takeaways, tips, tricks and news we learn from the 3 day conference.

Read more