Google Analytics


Demystifying (not set) Landing Pages Related to Phone Call Tracking in Google Analytics

Are you seeing (not set) landing pages in Google Analytics? I recently experienced this, related to call tracking for a client. Here is an overview of my experience researching (not set) pages, understanding what they are and why they often appear as top landing pages in Analytics reports.
Read more


What Google’s New “Search Analytics” Report Means for SEO

Google recently provided a rare and significant upgrade to Google Search Console by replacing the Search Queries report with a new Search Analytics report. The new report has more robust filters and Google claims that the data is “much more accurate” and “calculated differently.” Because this tool is so essential to people who analyze or generate organic traffic and leads, it’s worth investigating these changes in some detail. info