23
Oct

The Power of an Expert Search Marketing Team

By: Patricia Hursh
A few thoughts on an effective search marketing team… As the VP of Client Services at SmartSearch Marketing, I do a lot of thinking about what makes a client delivery team effective and successful. We have a fundamental philosophy at our agency that experts deliver better results than generalists.
Read More
13
Jun

Web Content Marketing – 11 Tips

By: Erich Toll
Create Awesome Content That Will Attract and Win Customers Content is an increasingly essential component of web marketing – and marketing in general. In a recent poll of top marketing executives, content marketing has surpassed PPC (Pay-Per-Click) in importance in search marketing.
Read More
14
Mar

3 Steps To Optimize Your B2B Information Assets

By: Susan Kelly
Does this situation sound familiar? Due to the success of your B2B SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions.
Read More
31
May

Engage Prospects At Any Stage In The Buying Cycle

By: Abraham Nord
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the...
Read More
14
Mar

Turning Web Visits Into Sales – 10 Essential Tips, Part 2

By: Dale Hursh
By Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, the #1 key to your success is converting web visitors into leads and sales. Perhaps you’ve got plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can and...
Read More
13
Feb

How to Convert More Web Visitors Into Profitable Leads – 10 Essential Tips, Part 1

By: Dale Hursh
by Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers?
Read More