28
Mar

Lead Quantity vs. Lead Quality – I Want Both!

By: Abraham Nord
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance.
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13
Mar

Effective ABM Strategies for B2B Marketers

By: Kristie Colby
Account-Based Marketing (ABM) has become a large focus for B2B organizations.  The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from some traditional marketing strategies.  Marketers are now collaborating with their Sales counterparts (gasp!) to identify specific companies and individual stakeholders within those organizations they want...
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28
Sep

Post-Conversion Engagement for the Digital Marketer

By: Dale Hursh
As a full-service B2B digital marketing agency we have seen that just working to capture a lead is not enough to fully realize the potential value of that lead. As prospects move thru the marketing and sales process lead data can be automatically imported into a marketing automation tool or CRM platform. These tools, and...
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25
Sep

Marketing Attribution. Can You Close the Loop?

By: Michelle Cruz
The right mix… the correct balance… Marketers are faced with the same never ending questions. Are we spending our marketing dollars in the right place? Are we getting the best bang for our buck? Marketing attribution tools help us track our marketing efforts and improve overall ROI, but limitations still exist. In this post I...
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16
Sep

4 Tips to be a More Effective Communicator

By: Kristie Colby
I have found that communication can be one of the harder skills to master – largely because it tends to be an “add-on” to the skills that are required to do our jobs from a technical perspective (we search marketers can be total geeks about our work!) Here are 4 easy tips to help you...
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15
Sep

How to Survive Change in a Digital Marketing Agency…And Learn to Love It!

By: Kristie Colby
Most people have a hard time dealing with change. It’s disruptive and it can be challenging, and yet it’s a part of life. In the online marketing industry, change is the norm. We are constantly keeping up with the latest innovation, algorithm update, advertising feature, and technology… add to that frequent personnel and client changes!...
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23
Jul

Why Hire a Search Specialist?

By: Patricia Hursh
Today (have you noticed) everyone is a search marketing expert. Over the past 10 years, the number of search engine marketing agencies has grown dramatically.  This increase in competition has created a lot of choices for marketers.  Many are asking this critical question, “What type of firm should I hire to ensure the best search...
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