28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of a successful SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor analysis.
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13
Feb

Measuring B2B Digital Marketing ROI: Tips to Protect Marketing Budget & Prove Contribution to Revenue

By: Kristie Colby
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker B2B marketers often struggle with calculating the ROI of their marketing programs. This is increasingly more difficult if the company has a long, complex sales cycle where deals might take months, if not years,...
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05
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

By: Patricia Hursh
Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges...
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05
Jul

SmartSearch Marketing: Our Unique Agency Environment

By: Patricia Hursh
What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing.
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05
Jul

SmartSearch Marketing is Hiring Paid Media Experts

By: Patricia Hursh
SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
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28
Mar

Lead Quantity vs. Lead Quality – I Want Both!

By: Abraham Nord
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance.
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13
Mar

Effective ABM Strategies for B2B Marketers

By: Kristie Colby
Account-Based Marketing (ABM) has become a large focus for B2B organizations.  The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from some traditional marketing strategies.  Marketers are now collaborating with their Sales counterparts (gasp!) to identify specific companies and individual stakeholders within those organizations they want...
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