Digital Marketing

28
Sep

Post-Conversion Engagement for the Digital Marketer

As a full-service B2B digital marketing agency we have seen that just working to capture a lead is not enough to fully realize the potential value of that lead. As prospects move thru the marketing and sales process lead data can be automatically imported into a marketing automation tool or CRM platform. These tools, and the processes required to utilize them, are numerous, complex and powerful. Here is a basic overview of the process. Read more