B2B DIGITAL MARKETING BLOG

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Tips on Implementing Floodlight Tracking to Improve Paid Media Programs

Discover the power of Floodlight tracking for digital advertising! In this post we’ll explain this tracking method, summarize benefits, and share implementation tips for users of Search Ads 360.

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What is Sales Enablement and Why Your Business Needs It

Building an effective Sales Enablement tech stack is crucial for streamlined sales and sustained growth. This post includes tips to integrate a CRM system like Salesforce, capitalize on marketing automation with platforms like Marketo, and more.

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Adobe Analytics vs. Google Analytics 4 - Which is Best For Your Business?

Unlocking the power of analytics is pivotal for business success in the digital ecosystem. When it comes to choosing the right analytics platform, the showdown between Adobe Analytics and Google Analytics 4 (GA4) takes center stage.

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5 Ways to Leverage ChatGPT to Accelerate SEO Results

With the evolution of AI-driven tools, leveraging ChatGPT is a smart way to accelerate and enhance optimized content development to improve SEO results. Here's how...

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Unpacking "Not Set" Landing Pages in GA4

Fixing "Not Set" landing pages in GA4 is crucial for accurate website insights. In this post Avid Demand provides tips on resolving session timeouts and tracking code errors to minimize “Not Set” page data.

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Benefits of Integrating GA4, Contentsquare and Demandbase

Supercharge your digital strategy. Gain unparalleled insights, optimize user experiences, and personalize marketing with precision. Be a marketing rockstar with targeted segments and improved conversion rates.

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When To Use The Google Analytics API

Businesses striving to optimize their data analysis processes face a choice: utilize the Google Analytics 4 (GA4) API or manually pull data. The GA4 API suits real-time needs, automation & custom analysis. Careful assessment ensures the right choice.

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Selecting The Right Data Visualization Platform For Your Business

Choosing a data visualization platform is key for informed decisions. Looker Studio, Power BI, and Tableau each have pros and cons. Learn how to assess factors like human capital, cost, and scalability to find the best fit for your company.

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3 Reasons To Merge UA & GA4 Analytics Data

Avid Demand summarizes the risks of not downloading your historic analytics data and the benefits of merging UA and GA4 data into a single data warehouse with combined data visualization opportunities.

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Is It Time to X Out of Twitter for B2B?

Here are 5 critical questions B2B marketers should be asking to determine if X (formerly Twitter) is right for their business.

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3 Essential Best Practices To Maximize Conversions

Conversion Rate Optimization (CRO) is the art of turning website visitors into customers. Here are three B2B conversion best practices to transform your website's user experience and significantly increase conversion rates.

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See How Covid Changed B2B Marketing (Perhaps Forever!)

We've compiled a summary of the most impactful ways the Covid-19 Pandemic impacted B2B marketing -- for both sellers and buyers.

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