Effectively Targeting Your B2B Audience for Media Spend Efficiency

By: Amanda Krause
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work...
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Industry Facts: B2B Marketing Budgets

By: Patricia Hursh
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on…
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The Age of Data Privacy – Google Analytics, CCPA and GDPR

By: Stela Yordanova
What is data privacy? Data privacy relates to how data is handled based on its importance. In the digital age, the concept of data privacy applies to critical personal information, personally identifiable information (PII), as well as personal health information (PHI). Data privacy is very important because, when data that should be kept private gets...
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How Many RPM’s is Your Revenue Engine Running at?

By: Dale Hursh
We recently attended our client’s annual B2B Marketing conference in Austin, TX; Sirius Summit. Here is an overview of what they had to say about the Revenue Engine.
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How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of any successful B2C and B2B SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor...
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Measuring B2B Digital Marketing ROI: Tips to Protect Marketing Budget & Prove Contribution to Revenue

By: Kristie Colby
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker B2B marketers often struggle with calculating the ROI of their marketing programs. This is increasingly more difficult if the company has a long, complex sales cycle where deals might take months, if not years,...
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Challenges of Recruiting & Retaining Digital Marketing Employees

By: Patricia Hursh
Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges...
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