This year I went to the Conversion Conference in Las Vegas where I saw many amazing speakers, one of which was Clair Vo from experimentengine.com who spoke about how to determine if your testing program is successful and what metrics to look at. For those who were unable to attend I will discuss some of the main points. Read more
We are always optimizing our clients’ PPC (Pay Per Click) accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…
“Statistical confidence” is a frequent conversation that circulates in the CRO (Conversion Rate Optimization) testing community. How much statistical confidence do we need?… How should it be calculated?… How much data is required for the confidence to be valid?…
In this post, I will discuss the considerations we use at SmartSearch Marketing to answer some of these questions. Read more
With the advent of new wearable devices (such as a small 1.5 inch watch screen) we must take a new look at conversion optimization for these experiences. Previously we could take 320 pixel width as the minimum design that we needed to account for but now that expands to much smaller sizes and may require a completely different approach to usability and conversion improvement altogether. Read more
This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key takeaways that I came away with from the event and can also help you as well if you were unable to attend this year. Read more
While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales then its not considered a success.
Based on this its important to take a step back from time to time, away from the all important “conversion rate” and look at whats happening further down the funnel. Is the funnel working great and we just need more volume or are there recurring issues where leads are not turning into customers or sales? If its the former then great! we can just work towards increasing that initial conversion rate or increasing our marketing budget. But if its the later, we need to take a hard look at the visitor experience and expectations after converting. Read more