4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Read more


5 Ways to Improve SEO and Increase Organic Search Traffic

Google is constantly developing new algorithms to help improve their search results. In today’s world, people expect to find information quickly, and Google is taking all the necessary steps to meet this demand. Read more


Google Search Console Infrastructure Update? No Data Anomalies Posted.

Recently I logged into Google Search Console and I saw an Infrastructure Update at the top of the Site Error page. The message indicates that a Search Console update may cause “a change in data”. Read on to understand how many SEO experts are analyzing possible data anomalies… Read more


Penguin Now Part of Google’s Core Algorithm

Since it first arrived in April 2012, PENGUIN has become a household name in the search marketing world — with periodic updates causing a stir in the SEO community.  On September 23, 2016 Google announced that Penguin is now part of their core algorithm with real time, live implications.  Let’s take a look at the key changes associated with this announcement… Read more


New Free Google Title Tag SERP Preview Tool for 2016 by SmartSearch Marketing

In May of 2016 Google updated the SERP’s (Search Engine Results Pages). Since 2014 Google has been using a pixel-based Title Tag limit – instead of character length. The most recent update has expanded the Title and Description tags from 512 pixels to 600 pixels. In my opinion this is a big win for SEO’s.  Here’s why… Read more


Structured Data: Why It Must Be a Part of Your SEO Strategy

Structured data is one of the newest pieces of the SEO puzzle, yet it seems there is some hesitation to incorporating it into an SEO strategy. Yes it’s code-based, and a lot of SEO’s don’t have access to the CMS or website code. And sometimes it can be a challenge to get web developers to implement. Even though these challenges arise, structured data is an essential SEO tactic. Here are several reasons SEOs must incorporate it into their SEO strategy… now. Read more


Keyword Explorer – Moz’s New Keyword Research Tool

For quite a while, SEO’s have had limited options when it comes to keyword research.  Most use a combination of Google AdWords’ Keyword Planner and manual searches to gather related search query suggestions and assess the current search results.  Moz is now trying to take the keyword research tool to a new level with their latest creation, Keyword Explorer. Read more