30
Aug

SEO Content Gap Analysis Explained

By: Joe Goers
If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…
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12
Feb

PPC Landing Pages & Quality Score: How Do They Relate?

By: Abraham Nord
Spoiler Alert: not much it would seem! We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions...
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25
Sep

Marketing Attribution. Can You Close the Loop?

By: Michelle Cruz
The right mix… the correct balance… Marketers are faced with the same never ending questions. Are we spending our marketing dollars in the right place? Are we getting the best bang for our buck? Marketing attribution tools help us track our marketing efforts and improve overall ROI, but limitations still exist. In this post I...
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16
Sep

4 Tips to be a More Effective Communicator

By: Kristie Colby
I have found that communication can be one of the harder skills to master – largely because it tends to be an “add-on” to the skills that are required to do our jobs from a technical perspective (we search marketers can be total geeks about our work!) Here are 4 easy tips to help you...
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15
Sep

How to Survive Change in a Digital Marketing Agency…And Learn to Love It!

By: Kristie Colby
Most people have a hard time dealing with change. It’s disruptive and it can be challenging, and yet it’s a part of life. In the online marketing industry, change is the norm. We are constantly keeping up with the latest innovation, algorithm update, advertising feature, and technology… add to that frequent personnel and client changes!...
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12
Aug

3 Reasons Companies Should Consider Leaving Facebook

By: Amanda Blough
More and more users are quitting Facebook cold turkey and finding new networks to obsess about. My advice — Don’t delete your Facebook page… yet! In this post I’ll explain why I’m still a big proponent of Facebook and its ability to reach current and potential customers. That said, I do think that all marketers...
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03
Aug

3 Reasons Why Website Traffic Should Inform Your Testing

By: Abraham Nord
The purpose of website testing, in general, is to improve results – whether that be site engagement, form completions, ecommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples...
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