Create Awesome Content That Will Attract and Win Customers Content is an increasingly essential component of web marketing – and marketing in general. In a recent poll of top marketing executives, content marketing has surpassed PPC (Pay-Per-Click) in importance in search marketing.
Does this situation sound familiar? Due to the success of your SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions.