Spoiler Alert: not much it would seem!
We are always optimizing our clients’ PPC accounts and as part of that process, naturally our attention turns to Google AdWords Quality Score. There are many factors that go into Quality Score but in this post I will be focusing on landing page factors. Based on various conversions with Google representatives here are some interesting insights about PPC landing pages and Quality Score…
The right mix… the correct balance… Marketers are faced with the same never ending questions. Are we spending our marketing dollars in the right place? Are we getting the best bang for our buck? Marketing attribution tools help us track our marketing efforts and improve overall ROI, but limitations still exist. In this post I explore common challenges and recommended approaches.
I have found that communication can be one of the harder skills to master – largely because it tends to be an “add-on” to the skills that are required to do our jobs from a technical perspective (we search marketers can be total geeks about our work!)
Here are 4 easy tips to help you communicate more effectively on the job. Read more
Most people have a hard time dealing with change. It’s disruptive and it can be challenging, and yet it’s a part of life. In the online marketing industry, change is the norm. We are constantly keeping up with the latest innovation, algorithm update, advertising feature, and technology… add to that frequent personnel and client changes! So how do we cope with this constant state of change? Here are a few things I have learned that help me navigate change in a digital marketing agency… Read more
UTM tagging is a popular but nevertheless mysterious method of tagging URLs to edit or augment visitor data in Google Analytics. Most Analytics experts know that Google purchased the Urchin log/web analytics system (along with its “Urchin Tracking Module”) in 2005 and turned it into Google Analytics, and that has something to do with why these links work with Analytics today, but there’s generally very little discussion or understanding (even in the Analytics industry) regarding why or how UTM tagged links influence data in Analytics.
More and more users are quitting Facebook cold turkey and finding new networks to obsess about. My advice — Don’t delete your Facebook page… yet! In this post I’ll explain why I’m still a big proponent of Facebook and its ability to reach current and potential customers. That said, I do think that all marketers should be developing a social media back-up plan.
The purpose of website testing, in general, is to improve results – whether that be site engagement, form completions, ecommerce sales, etc. However, if we’re not smart about our testing plan then we will end up with inconclusive tests, failed tests and tests that have no impact on bottom-line business results. Consider the following examples that illustrate this: