3 Must Dos for Landing Page Testing

Great landing pages do not happen over night or as a lucky happen stance. They are developed through many rounds of testing – some successful, some not. My experience with conversion improvement efforts and landing page testing has taught me three critical lessons:

  1. Don’t settle for the first big win
  2. Run both A/B and Multivariate (MVT) tests
  3. Nothing is too small to test.

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