Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.


To UTM Tag or Not UTM Tag, That is The Question

UTM tagging is a popular – but nevertheless mysterious – method of tagging URLs to edit or augment visitor data in Google Analytics. Even in the analytics industry, there is very little discussion or understanding around why or how UTM tagged links influence data in Analytics, which is unfortunate because UTM tags have a significant influence on the two most essential variables for every pageview: source and medium. Read the full text on:


Five reasons for website traffic’s ups and downs

Have you ever looked at your website performance and wondered why your web traffic dipped so significantly in November compared with October or other peak traffic months? Fluctuations in web traffic can be alarming, but they’re totally normal. Having a better understanding of the causes behind changes in web traffic can help B2B companies make better-informed digital marketing decisions…. Read the full text on:


The New Google Local Search Display

Recently, Google has made several changes to how it displays local search results. Columnist Jason Decker explains these changes and discusses the impact for local search marketers. Read the full text on:


4 Ways Search Marketers Can Become More Effective Communicators

You may be great at your job, but are things getting lost in translation between you and the client? Contributor Kristie Colby shares tips for ensuring everyone’s getting their message across. Read the full text on:


Pros & Cons Of Responsive Design for Landing Page Testing

When you’re developing your web site and landing page strategy, there are three well-traveled mobile-friendly routes. Columnist Abraham Nord explains each of the approaches and details the potential consequences of following them. Read the full text on:


How Large Multi-Location Businesses Can Dominate In Local Search

Search marketing for a local business is tough — but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. It’s a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands… Read the full text on:


5 Tips To Kill The Competition In Local Search

If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical location. It will help you reach the 97% of consumers who search for local businesses online.

Google+ Local not only helps web searchers find and share local business information, it can also help your business get displayed near the top of Google SERPs. When a search is made with local intent, Google typically displays “blended results” that include Google+ Local listings at the top and organic results underneath — or, in some instances, the Google Local carousel will be shown at the top of the SERP. Read the full text on: