SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.
Conversions are an important success metric, but they don’t tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account. Digital marketing involves a series of opportunities to engage prospective customers; focus on your buyer’s entire journey, not just their final destination. Read the full text on:
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Read the full text on:
Conversion – the one word that should drive most marketing decisions, but often doesn’t – is what we all want from a landing page. Converting a prospect into a bonafide lead, or better yet, a sale demonstrators landing page effectiveness. Companies invest big money in the who, what, where and how of the business through a website.The landing page might be beautiful, but it also needs to drive the desired results.
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Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change. Read the full text on:
Over the past year, I have launched many new Google paid search accounts. While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are worth mentioning.
In this article, I will cover the basics of Google AdWords account setup and share some tips on recent market changes.
Here are seven key steps to creating a new Google AdWords account: