14
Apr

4 advanced targeting strategies for B2B marketers

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Read the full text on:

9
Dec

6 Ways Google Webmaster Tools Can Improve Your SEO Strategy

Most search experts rely on Google Webmaster Tools (GWT) to analyze the technical aspects of a website. These experts focus on data like crawl stats, page errors and rich snippets.

In addition to technical SEO analysis, I recommend using GWT for basic on-page SEO improvements. Here are 6 easy ways to use Webmaster Tools to improve your on-page SEO. Read the full text on: