Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.

14
Jul

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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16
Jun

PPC strategy: Planning beyond the click

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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22
May

Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. Read the full text on:

21
Apr

How to add schema markup to your site using Google Tag Manager

Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. Read the full text on:

14
Apr

4 advanced targeting strategies for B2B marketers

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Read the full text on:

27
Feb

B2B marketing tips for an effective account-based marketing (ABM) strategy

What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities. Read the full text on:

27
Jan

How much should B2B companies invest in digital marketing?

What should your marketing budget look like if you’re a business-to-business company? Columnist Dale Hursh answers this age-old question based on recent trends and data.

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