Published Articles

Thought leadership in industry publications.

SmartSearch Marketing experts share their knowledge and expertise via industry publications and websites.

10
Oct

5 ways to capitalize on Google Tag Manager

If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results. Read the full text on:

11
Aug

Personable is profitable: A case to rethink your content marketing strategy

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy. Read more

14
Jul

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
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16
Jun

PPC strategy: Planning beyond the click

Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
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22
May

Bing Remarketing: The best-kept marketing secret

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. Read the full text on:

21
Apr

How to add schema markup to your site using Google Tag Manager

Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. Read the full text on:

14
Apr

4 advanced targeting strategies for B2B marketers

Columnist Jessica Cameron explains how understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process. Read the full text on: