16
Jan

3 Steps to Holding Your B2B Search Marketing Agency Accountable

By: Patricia Hursh
Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B...
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10
Jan

Web Marketing – 5 Need-to-Know Trends for 2012

By: Dale Hursh
The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year will bring more and faster changes. To compete in web marketing in 2012, it’s essential you have either a well-trained in-house team of experts – if you have the required resources – or hire a...
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20
Dec

Should You Expect Sales-Ready-Leads From Search?

By: Patricia Hursh
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as...
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