Web Marketing – 5 Need-to-Know Trends for 2012

By: Dale Hursh
The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year will bring more and faster changes. To compete in web marketing in 2012, it’s essential you have either a well-trained in-house team of experts – if you have the required resources – or hire a...
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Should You Expect Sales-Ready-Leads From Search?

By: Patricia Hursh
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as...
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