01
Feb

Are Your Search Engine Optimization Packages Socially Acceptable?

By: Patricia Hursh
The days of separation between the social media marketing world and the SEO (search engine optimization) world are over.  With the continued surge of social marketing and the increased competitive nature of search marketing, it’s important that search marketing agencies include a cohesive social marketing strategy in their search engine optimization packages.
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17
Jan

3 Factors in Using a Microsite vs. Landing Page

By: Abraham Nord
How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is content important to them. A landing page can also have multiple pages (multi-step landing page) but there is generally one or...
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17
Jan

My Search Rankings Are Great! But My Traffic Sucks! Now What?

By: SmartSearch Marketing
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below are three aspects of your SEO Program to analyze and improve to ensure that your SEO investment is generating website...
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16
Jan

3 Steps to Holding Your B2B Search Marketing Agency Accountable

By: Patricia Hursh
Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B...
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10
Jan

Web Marketing – 5 Need-to-Know Trends for 2012

By: Dale Hursh
The only thing that’s certain is change. And the only change that’s certain in web marketing is that every year will bring more and faster changes. To compete in web marketing in 2012, it’s essential you have either a well-trained in-house team of experts – if you have the required resources – or hire a...
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20
Dec

Should You Expect Sales-Ready-Leads From Search?

By: Patricia Hursh
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing. Question: Is this really realistic? Business Buying Is A Process Think about your own experience — both as a consumer and, if applicable, as...
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