14
Mar

Turning Web Visits Into Sales – 10 Essential Tips, Part 2

By: Dale Hursh
By Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, the #1 key to your success is converting web visitors into leads and sales. Perhaps you’ve got plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers? Unless it’s 100%, you can and...
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12
Mar

4 Proven Methods For Improving B2B Ad Targeting

By: Jessie Thomas
B2B marketers often use paid search for lead generation and customer acquisition purposes. Based on the lifetime value of a customer, many business marketers are willing to pay a significant amount for a PPC-generated lead. Advanced PPC matching technology can be extremely effective to ensure campaigns are highly targeted in order to provide high-quality inquires...
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13
Feb

How to Convert More Web Visitors Into Profitable Leads – 10 Essential Tips, Part 1

By: Dale Hursh
by Dale Hursh, President, SmartSearch Marketing In B2B digital marketing, your success depends on converting web visitors into qualified leads. Perhaps you have plenty of web traffic. Great. But how’s your conversion rate? What percentage of your visitors is turning into leads – and customers?
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01
Feb

Are Your Search Engine Optimization Packages Socially Acceptable?

By: Patricia Hursh
The days of separation between the social media marketing world and the SEO (search engine optimization) world are over.  With the continued surge of social marketing and the increased competitive nature of search marketing, it’s important that search marketing agencies include a cohesive social marketing strategy in their search engine optimization packages.
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17
Jan

3 Factors in Using a Microsite vs. Landing Page

By: Abraham Nord
How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is content important to them. A landing page can also have multiple pages (multi-step landing page) but there is generally one or...
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17
Jan

My Search Rankings Are Great! But My Traffic Sucks! Now What?

By: SmartSearch Marketing
Most of the time an increase in search engine visibility does generate additional organic traffic, but what should a B2B marketer do if it doesn’t? Have you ever been a victim of this scenario? Below are three aspects of your SEO Program to analyze and improve to ensure that your SEO investment is generating website...
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16
Jan

3 Steps to Holding Your B2B Search Marketing Agency Accountable

By: Patricia Hursh
Accountability in B2B SEO To some B2B companies, Search Engine Optimization (SEO) can seem like a mysterious practice.  The fact that the industry has those so called “Black Hat” SEO agencies making ridiculous promises can make understanding SEO even harder.  So how do you know you have chosen the correct agency to manage your B2B...
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