One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on…
In the B2B digital marketing world, SEO at times can take a back seat to paid search in terms of lead generation. SEO flat out confuses and scares the heck out of people; so much that they are quick to give up on it. Here is a real-life example illustrating that if you stick with...
B2B marketers understand the importance of content, but many are missing the boat when it comes to video. Do you have a video optimization and marketing strategy in place? Are you capitalizing on YouTube’s huge business audience? Let’s take a deep dive into the benefits of video SEO for B2B organizations.
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries? The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
Get ready for Microsoft Audience Ads, launching late May! All advertisers are eligible and the benefits in terms of targeting, brand reach and lead gen are impressive. Learn more about ad formats, placement, targeting and more.
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization. In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.