04
Jun

Reverse-Engineer a Winning SEO Strategy Using Competitive Intelligence

By: Patricia Hursh
One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries?  The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
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22
May

Account Based Marketing With Bing Ads is Here – Extend Your Search Campaigns

By: Natasha Humphrey
Get ready for Microsoft Audience Ads, launching late May! All advertisers are eligible and the benefits in terms of targeting, brand reach and lead gen are impressive. Learn more about ad formats, placement, targeting and more.
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21
May

Google Shortens Length of Meta Description Snippets in Search Results

By: Bryan Stenslokken
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
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15
May

Account Based Marketing and SEO

By: Stela Yordanova
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization.  In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.
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28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of a successful SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor analysis.
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21
Mar

Showing the Human Side in Your B2B PPC (Pay-Per-Click) Ads

By: Amanda Krause
The impact of the human element in B2B paid advertising text and how it can help PPC (Pay-Per-Click) ads stand out against niche business competitors.
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28
Feb

How to Use Google Analytics – Implementation Best Practices

By: Stela Yordanova
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that implementation, configuration and customization of Google Analytics is an ongoing process and does not stop with an account set up.
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