Effectively Targeting Your B2B Audience for Media Spend Efficiency

By: Amanda Krause
Filling the top of your sales funnel with leads is easy to do in B2B digital marketing, however ensuring those leads will turn into valuable opportunities and potential revenue is a more challenging task when the leads coming in are not the most qualified. One of the ways we can advertise more effectively and work...
Read More

Industry Facts: B2B Marketing Budgets

By: Patricia Hursh
One of the questions I am most frequently asked is: “How much money should my company be investing in marketing?” Here’s a summary of B2B marketing spend, as a percentage of total company budget, as a percentage of revenue, and by industry. Wondering how you stack-up? Read on…
Read More

The Age of Data Privacy – Google Analytics, CCPA and GDPR

By: Stela Yordanova
What is data privacy? Data privacy relates to how data is handled based on its importance. In the digital age, the concept of data privacy applies to critical personal information, personally identifiable information (PII), as well as personal health information (PHI). Data privacy is very important because, when data that should be kept private gets...
Read More

How Many RPM’s is Your Revenue Engine Running at?

By: Dale Hursh
We recently attended our client’s annual B2B Marketing conference in Austin, TX; Sirius Summit. Here is an overview of what they had to say about the Revenue Engine.
Read More

The Power of Personalization in Marketing (it’s not what you think)

By: Abraham Nord
Here we will look at the true power of personalization in marketing and, no, I’m not talking about dynamically showing the visitor’s name from their form submission – “Thanks {Abraham}”. The type of personalization that I am talking about will result in exponentially more leads/conversions.
Read More

SEO Blueprint

By: Patricia Hursh
Whether you’re handling SEO in-house or using an agency… how do you know if your program is delivering maximum results?  This is a valid question and a difficult one to answer.  Organic search success does not look the same for every company or every website.  So how can you be sure you’re implementing the best...
Read More

SEO Tips to Help Increase Organic Traffic

By: Bryan Stenslokken
Driving qualified traffic to your site via organic search can be very challenging, especially in highly competitive markets. We all know SEO (Search Engine Optimization) is critical to increase organic traffic to a site, but if you’re failing to make specific optimizations then you’re missing out.
Read More