12
Jan

SEO Help: Choosing The Right SEO Agency

By: Joe Goers
Looking for SEO help? We get it! Search engine optimization (SEO) can be daunting. You want to make sure you are handing the keys to your website over to the right SEO agency; a partner who understands your organizational goals and who will provide the right knowledge and expertise to help you achieve those goals...
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29
Dec

The Basics of B2B Web Analytics

By: Stela Yordanova
Understanding B2B web analytics is understanding how B2B and B2C audiences are different and what is different in the way each audience makes purchasing decisions. In the consumer world it usually takes only one person to research and make the purchasing decisions while in the business world it takes several people to research and take...
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08
Nov

Content Generation Ideas For Filling SEO Content Gaps

By: Joe Goers
  In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your...
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25
Oct

Demystifying (not set) Landing Pages Related to Phone Call Tracking in Google Analytics

By: Stela Yordanova
Are you seeing (not set) landing pages in Google Analytics? I recently experienced this, related to call tracking for a client. Here is an overview of my experience researching (not set) pages, understanding what they are and why they often appear as top landing pages in Analytics reports.
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30
Aug

SEO Content Gap Analysis Explained

By: Joe Goers
If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…
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11
Aug

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

By: Bryan Stenslokken
There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in.
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05
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

By: Patricia Hursh
Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges...
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