One important question every digital marketer should ask is: How can my website rank higher than my competitors for customers’ most important search queries? The answer is found in analyzing top-ranking sites and reverse-engineering a winning organic search formula, and the logical place to start is a SEO Competitive Assessment.
Get ready for Microsoft Audience Ads, launching late May! All advertisers are eligible and the benefits in terms of targeting, brand reach and lead gen are impressive. Learn more about ad formats, placement, targeting and more.
On May 12th Google shortened the length of meta description snippets that appear in the SERPs. Danny Sullivan of Google wrote, “Our search snippets are now shorter on average than in recent weeks.” He added that they are now “… slightly longer than before a change we made last December.”
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization. In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.
Competitor analysis is a crucial component of a successful SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor analysis.
The impact of the human element in B2B paid advertising text and how it can help PPC (Pay-Per-Click) ads stand out against niche business competitors.
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that implementation, configuration and customization of Google Analytics is an ongoing process and does not stop with an account set up.