Tips. Advice. Opinions.

See what our Digital Marketing Experts are talking about today…

30
Aug

SEO Content Gap Analysis Explained

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…
Read more

11
Aug

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Read more

5
Jul

Challenges of Recruiting & Retaining Digital Marketing Employees

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challenges associated with today’s recruiting environment.
Read more

5
Jul

SmartSearch Marketing. Our Unique Agency Environment

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. Read more

5
Jul

SmartSearch Marketing is Hiring Paid Media Experts

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on…
Read more

8
Jun

5 Ways to Improve SEO and Increase Organic Search Traffic

Google is constantly developing new algorithms to help improve their search results. In today’s world, people expect to find information quickly, and Google is taking all the necessary steps to meet this demand. Read more

25
Apr

How to Effectively Leverage UTM Parameters

While their use has been around for quite some time, I’ve found that many marketers are confused about how they should be leveraging UTM parameters to track their digital efforts. UTM parameters are tags added to the end of a URL that will allow marketers to obtain data from different marketing campaigns. The tagged UTM data can be captured in various systems such as website analytics, marketing automation and CRM platforms for reporting and analysis. This is important information that can then be used to assess the effectiveness of various digital marketing initiatives. Read more