28
Mar

How to Conduct a SEO Competitor Analysis

By: Bryan Stenslokken
Competitor analysis is a crucial component of a successful SEO campaign, but carrying out an effective competitor analysis can be challenging. Having a clear understanding of who you’re going up against in organic search results is extremely important and it’s the first thing you need to do when conducting an SEO competitor analysis.
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21
Mar

Showing the Human Side in Your B2B PPC (Pay-Per-Click) Ads

By: Amanda Krause
The impact of the human element in B2B paid advertising text and how it can help PPC (Pay-Per-Click) ads stand out against niche business competitors.
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28
Feb

How to Use Google Analytics – Implementation Best Practices

By: Stela Yordanova
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that implementation, configuration and customization of Google Analytics is an ongoing process and does not stop with an account set up.
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13
Feb

Measuring B2B Digital Marketing ROI: Tips to Protect Marketing Budget & Prove Contribution to Revenue

By: Kristie Colby
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wannamaker B2B marketers often struggle with calculating the ROI of their marketing programs. This is increasingly more difficult if the company has a long, complex sales cycle where deals might take months, if not years,...
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12
Jan

SEO Help: Choosing The Right SEO Agency

By: Joe Goers
Looking for SEO help? We get it! Search engine optimization (SEO) can be daunting. You want to make sure you are handing the keys to your website over to the right SEO agency; a partner who understands your organizational goals and who will provide the right knowledge and expertise to help you achieve those goals...
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29
Dec

The Basics of B2B Web Analytics

By: Stela Yordanova
Understanding B2B web analytics is understanding how B2B and B2C audiences are different and what is different in the way each audience makes purchasing decisions. In the consumer world it usually takes only one person to research and make the purchasing decisions while in the business world it takes several people to research and take...
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08
Nov

Content Generation Ideas For Filling SEO Content Gaps

By: Joe Goers
In a recent blog post title “SEO Content Gap Analysis Explained”, I explained what a content gap analysis is and how to find content gaps in regards to SEO. Now that you have found your content gaps and have a list of keywords you are going to target it’s now time to get your hands...
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