See what our Digital Marketing Experts are talking about today…
Digital Marketing is a fast-paced, growing, and very competitive industry. The cornerstone of success for all digital agencies is recruiting and retaining exceptional people. After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success. Here is how SmartSearch Marketing is approaching the opportunities and challenges associated with today’s recruiting environment.
What makes a digital marketing agency a great place to work? How do you know if an agency environment is right for you? And which firm offers the best fit given your individual goals and career aspirations? Here is a summary of the unique agency environment we have built at SmartSearch Marketing. Read more
Google is constantly developing new algorithms to help improve their search results. In today’s world, people expect to find information quickly, and Google is taking all the necessary steps to meet this demand. Read more
While their use has been around for quite some time, I’ve found that many marketers are confused about how they should be leveraging UTM parameters to track their digital efforts. UTM parameters are tags added to the end of a URL that will allow marketers to obtain data from different marketing campaigns. The tagged UTM data can be captured in various systems such as website analytics, marketing automation and CRM platforms for reporting and analysis. This is important information that can then be used to assess the effectiveness of various digital marketing initiatives. Read more
We have all been there, whether working in an agency or in-house, when the question comes up – “What’s more important to you, lead quantity or lead quality?” Nine times out of ten the answer is “both!” and while this may not seem helpful, or even possible, there are ways to achieve an effective balance. Read more
Account-Based Marketing (ABM) has become a large focus for B2B organizations. The concept of casting a smaller net and focusing on key accounts and prospects is a massive departure from some traditional marketing strategies. Marketers are now collaborating with their Sales counterparts (gasp!) to identify specific companies and individual stakeholders within those organizations they want to target, then creating customized strategies to engage those prospects. So how can an organization leverage ABM to improve their marketing and sales efforts? While the possibilities are pretty much endless, here are a few suggestions for B2B marketers who are new to AMB campaigns. Read more