Meet Dan Stratford, Local Search Specialist for SmartSearch Marketing. As Local Search Specialist for SmartSearch Marketing, Dan manages local search programs for SmartSearch Marketing B2B clients.
Dan helps SmartSearch Marketing B2B clients achieve maximum ROI for their search marketing efforts by utilizing the best tactics available in search engine optimization (SEO), pay per click (PPC), and other online marketing strategies.
Dan’s local search expertise helps B2B businesses improve rankings for local search terms in traditional organic results including optimizing content for better rankings in Google Places, Bing Local, Yahoo!, Yelp, and other local search sites.
Before joining SmartSearch Marketing, Dan worked as an independent search marketing consultant for local, national and international businesses. Dan started his career in Interent marketing in 1997 when he first began utilizing email marketing for business development. In 2002, he transferred his skills to search marketing, and worked as a regional search marketing consultant for Dex Media and LexisNexis, where he developed search marketing services for their clients, and developed and managed individual programs for businesses.
Dan’s passions outside of search marketing include his family, coaching soccer and enjoying Colorado’s outdoor lifestyle.