Google analytics pivot tables – structure and examples

By default, Google Analytics loads reports in the data table view. This setting can be changed to present data in another visual format. In this post I’ll discuss how to take advantage of Pivot Tables. I’ll show you how to modify pivot table options, structure and format to better analyze and understand website performance. Read more


7 Google Analytics reports that demystify your B2B audience

Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience. Read the full text on:


Seven of My Favorite Custom Advanced Segments for B2B Websites

Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined segments already in Google Analytics, and users can build their own custom segments tailored to their specific business needs.   I love to use advanced segments when reporting on website performance.  Here are 7 of my favorite custom segments that I consider very insightful for a B2B website. Read more


Improve B2B marketing results with Google Analytics

How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Read the full text on: