About the Author

Stela Yordanova

15
May

Account Based Marketing and SEO

By: Stela Yordanova
Account Based Marketing (ABM) is one of the hottest trends in B2B marketing today, similar to the previous attention given to SEO, or search engine optimization.  In this post I’ll discuss how these two strategies can best be used in an integrated fashion to support an overarching digital marketing program.
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28
Feb

How to Use Google Analytics – Implementation Best Practices

By: Stela Yordanova
Before you start with Google Analytics make sure you are familiar with implementation best practices and follow these practices so that you can trust your data. Have in mind that implementation, configuration and customization of Google Analytics is an ongoing process and does not stop with an account set up.
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29
Dec

The Basics of B2B Web Analytics

By: Stela Yordanova
Understanding B2B web analytics is understanding how B2B and B2C audiences are different and what is different in the way each audience makes purchasing decisions. In the consumer world it usually takes only one person to research and make the purchasing decisions while in the business world it takes several people to research and take...
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25
Oct

Demystifying (not set) Landing Pages Related to Phone Call Tracking in Google Analytics

By: Stela Yordanova
Are you seeing (not set) landing pages in Google Analytics? I recently experienced this, related to call tracking for a client. Here is an overview of my experience researching (not set) pages, understanding what they are and why they often appear as top landing pages in Analytics reports.
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16
Nov

Google Analytics Pivot Tables – Structure and Examples

By: Stela Yordanova
By default, Google Analytics loads reports in the data table view. This setting can be changed to present data in another visual format. In this post I’ll discuss how to take advantage of Pivot Tables. I’ll show you how to modify pivot table options, structure and format to better analyze and understand website performance.
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29
Jul

Seven of My Favorite Custom Advanced Segments for B2B Websites

By: Stela Yordanova
Advanced segments offer additional insights over the standard Google Analytics reports. There are some predefined segments already in Google Analytics, and users can build their own custom segments tailored to their specific business needs.   I love to use advanced segments when reporting on website performance.  Here are 7 of my favorite custom segments that...
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