02
Apr

Is Your Organic Traffic Impacted by Seasonality?

By: Susan Kelly
Q1 of 2015 is coming to an end (how did that happen??) so as we wrap up this quarter I thought it would be a good time to review how seasonality affects organic website traffic. Clients often ask why traffic is up or down and although there are many varying factors, seasonality plays a large...
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26
Feb

How Google Webmaster Tools can help with your SEO

By: Susan Kelly
When you think of Google’s Webmaster Tools (GWT), most people rely on it for technical data, but there is a wealth of information to help with SEO strategy. Here are six areas in GWT to check out:
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16
Jul

The Key to SEO Success in 2013? Link Building

By: Susan Kelly
6 Tips for Linking in a Post-Penguin Word “The reports of my death have been greatly exaggerated.” – Mark Twain There’s a lot of talk in search marketing that link building is dead. But the fact is link building is alive, well, and more important than ever before.
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14
Mar

3 Steps To Optimize Your B2B Information Assets

By: Susan Kelly
Does this situation sound familiar? Due to the success of your B2B SEO program, organic traffic to your website is increasing. However, visitors aren’t engaging with specific aspects of the site and aren’t taking the desired actions.
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02
Dec

Top Ways B2B Marketers Can Best Utilize Rich Snippets

By: Susan Kelly
There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to...
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